FOUNDER-AUTHORITY ENGINE · SEED / SERIES A
You don't have a lead problem. You have an attention problem.
Nobody books a founder they've never heard of. Cloy makes funded founders the known name in their category — then turns that attention into booked pipeline. Content warms. Outbound closes the gap.
01 THE BELIEF WE'RE PLANTING
The old growth playbook is dying in public.
Reply rates are collapsing. Inboxes are drowning in AI-written pitches. Trust is at a record low. More outbound isn't the answer — it's the problem, at volume.
✕ THE OLD WAY
Growth = more outbound.
- More emails, more DMs, more ads.
- AI-written slop nobody trusts.
- Cold reply rates in freefall.
- Founders shouting into a void.
→ THE CLOY WAY
Attention before outreach.
- Build the founder's authority first.
- Warm the market with real content.
- Then outbound reaches people who already know you.
- Pipeline comes home instead of being hunted.
The villain isn't a competitor. It's random acts of outbound — the spray-and-pray cold email, the templated DM, the founder grinding LinkedIn with zero audience. We build against that.
02 THE CLOY GROWTH ENGINE
One system. Three layers. Never sold separately.
You buy the engine — not a service line. Content warms, outreach reaches, conversion closes.
Authority
The magnet
Founder-led content that makes them known. YouTube long-form as the trust asset. Daily LinkedIn in their voice. One recording atomised across every platform.
Outreach
The spear
Targeted outbound that starts real conversations — warm, not cold. Sequences reference the content, so prospects have already seen the founder before we ever land in their inbox.
Conversion
The close
Turning attention into booked calls. Appointment setting, reply management, lead qualification, clean calendar handoff to your sales motion. Where the engine pays for itself.
03 WHO THIS IS FOR
We hold the line on fit. It's the only way delivery stays sharp.
RIGHT FIT
- Seed to Series A funded startup
- B2B / SaaS / tech with a real product
- Founder willing to be on camera
- Runway + board pressure to grow
- Burned by an agency before
WRONG FIT — WE'LL SAY NO
- Pre-seed or unfunded
- Founder who won't be the face
- 'Just try a month and see'
- Need leads by next Tuesday
- Attribution obsessed, patience-free
04 HOW WE SPREAD THE BELIEF
Every piece of content earns its place — or it doesn't ship.
Three content types. One belief. Repeated until the market thinks it was their idea all along.
The old way is dying
Proof that outbound without authority is failing. Collapsing reply rates. AI slop. Trust at record lows. Make the audience feel the pain of the old world.
The new way works
Proof that attention-led growth wins. Founder-vs-brand follower gaps. Known founders pulling inbound. Make the new belief obvious.
We can build it
Proof we deliver. Teardowns, founder growth in public, client results. Authority transfers from knowing the thing to doing the thing.
05 THE LIVING PROOF
We eat what we cook.
Our founder runs the exact engine we sell — on camera, in public, every week. If founder-led content didn't work, we'd be the first to know. It works. That's why our pipeline is inbound and yours will be too.
WARM
Every outbound touch backed by content the prospect has already seen.
LEAN
Tooling capped at 3% of revenue. No bloat, no bill shock.
ALIGNED
Base covers delivery. Per-meeting bonus ties us to your pipeline.
06 OBJECTIONS, ANSWERED
The questions every burned founder asks us first.
No. Outbound is a layer, not the product. Our wedge is founder authority — outbound and conversion sit under it. Selling outbound alone recreates the problem we exist to kill.
The pilot is 90 days. Authority compounds — but warm outbound backed by content books meetings inside the pilot window. We commit to a qualified-meeting number up front.
Yes. This is a founder-authority engine, not a ghostwritten brand play. If the founder won't be the face, we're the wrong partner and we'll tell you on the first call.
If we don't hit the qualified-meetings number in the pilot, month three is on us. We'd rather refund a month than lock a founder into a year of doubt.
No. We lead with one wedge. Podcasts, events, ads are tactics we use only when they reinforce the authority layer. A do-everything shop is a do-nothing-well shop.
START HERE
Become the founder your market can't stop hearing about.
A 30-minute pilot call. We'll show you the exact 90-day plan for your category — whether or not you work with us.